Swifties Need This Kansas City Chiefs Sweatshirt, And Other Super Bowl Gear (2024)

FAQs

Why did Taylor Swift give money to the Chiefs? ›

KANSAS CITY, Mo. (AP) — Taylor Swift donated $100,000 to the family of Lisa Lopez-Galvan, the woman killed in the shooting at the Kansas City Chiefs' Super Bowl victory parade. Two $50,000 donations were posted Friday under the singer's name on a GoFundMe page.

How much has NFL revenue increased? According to Apex Marketing, Swift has effectively generated an additional $331.5m in brand value for the Chiefs and NFL. However, it's not only the NFL that is profiting from the Taylor Swift effect. Those brands associated with Swift are also benefitting from her influence.

As NBC Sports' Peter King noted in this week's “Football Morning In America” column when the Super Bowl is held in an AFC city, the team representing the AFC uses the home facilities. That's the NFL rule, so it means the Chiefs will be making themselves at home in the Raiders practice facility in Henderson, Nevada.

Simply put, Swift is in a different financial stratosphere to Kelce. Also 34, the 12-time Grammy winner's net worth is now estimated by Forbes at about $1.1 billion, after she hit the 10-figure mark last year on the back of her hugely successful Eras Tour.

Swift stunned the tour's trucking staff by giving each trucker a check in the amount of $100,000, Michael Scherkenbach, founder and CEO of Denver, Colorado-based Shom*otion trucking company, told CNN. Shom*otion is one of two transportation companies used by the tour, he said.

The Kansas City Chiefs, back in the Super Bowl for the second straight year, will be donning red jerseys for Super Bowl LVIII next week because they won in them four years ago against this same opponent, and because the color will give them a slight advantage thanks to tens of thousands of years of human behavior.

If you're cheering for Patrick Mahomes, Travis Kelce and Kansas City, wear red.

This season, the Kansas City Chiefs will take the field as two-time defending champions, but they are not the current favorites to win Super Bowl 59. That would be the San Francisco 49ers, currently sitting at +500 with the Chiefs at +650.

After Kansas City welcomed Taylor Swift during the football season, it's her turn to support Kansas City. The star donated $100,000 to the family of Lisa Lopez-Galvan, who was killed in a shooting after the Kansas City Chiefs' Super Bowl LVIII victory parade.

Pop star Taylor Swift has donated $100,000 to the family of one of the victims of Wednesday's shooting at the Kansas City Chiefs Super Bowl parade. A GoFundMe fundraiser was started to support the family of Lisa Lopez-Galvan, 43, who was killed in the shooting. Swift gave two $50,000 donations in the act of kindness.

How much money did Taylor Swift bring to the Super Bowl? ›

Taylor Swift's appearance at the Super Bowl garnered 53 seconds of airtime. That was worth about $12.4 million based on the cost to run a 30-second commercial in the game. Many companies pay big bucks for similar star power to promote their brands during the Super Bowl.

Taylor Swift made a $100,000 donation to the fundraiser and included words of support saying, “Sending my deepest sympathies and condolences in the wake of your devastating loss. With love, Taylor Swift.”